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The audio visual sector has by its very nature always been at the sharp edge of technology with creativity and innovation imprinted through its DNA, but that’s not to suggest that AV suppliers can be complacent in their delivery for events.

It’s unlikely anyone will dispute that it has been a metaphorical sprint through treacle for the events management industry over the past year and a half, but events have, through all the financial turmoil remained a critical component in customer and stakeholder engagement for both the public and private sectors.

Business people want and indeed need to network, with increasing numbers turning to corporate gatherings as a means of building relationships and trust with prospective customers during the downturn.

Besides the more casual breakfasts and lunches held by local networking organisations, the business fraternity is still seeking to attend other functions such as exhibitions and conferences and indeed attendance numbers are proving this to be the case, but with often an entry cost attached and most certainly an investment in their time expected, the decision to attend is cautiously considered.

A brilliant speaker, a hot core topic or a promise of a glimpse of the latest products are all well and good, but will they make the event memorable? Will they drive delegates to come back for more?

Possibly not on their own and unfortunately with budgets squeezed to an inch of being non existent, hiring ‘A-listers’ to open the event or blowing unmentionable amounts on elaborate hardware may not be an option at the moment.

Being original and creative with an event doesn’t necessarily lead to parting with unimaginable amounts of cash.